The Innovation Manager's Playbook - The Defensive Plays
With the upcoming release of The Innovation Manager's Playbook, we will explore some of the more popular "plays" in each of the three main categories (Defense, Offense and Special Teams).


To recap, The Innovation Manager's Playbook is collection of tools, techniques, templates, processes and systems ("plays") designed to more effectively and efficiently lead and manage your innovation management portfolio. In this look at the "playbook" we will focus on the Defense...
Mao Zedong, former leader of the People’s Republic of China, opined that “the only real defense is active defense,” meaning a defensive strategy for the purpose of counter-attacking and taking the offensive. Ever since then, the old adage of “The best offense is a good defense” has been used by coaches and other sports figures.
In business, and more particularly in innovation, the concept can be extended to focusing on what problems the organization should be solving and what opportunities may exist to leverage and exploit. Much of this is done through active problem discovery, strategic analysis, scenario planning and goal definition. However, before you can plan out a road map of where to go…you’ll need to know from where you are starting.
The very first step your organization should take in building up a robust innovation defense is to acquire a solid understanding of where you stand with respect to the knowledge, capability and maturity across a broad range of innovation management attributes and skill sets.
That can be accomplished using a few tools and techniques:
What follows after you identify the starting point of your innovation management journey is the purposeful and planned search for problems to solve and opportunities to exploit:
Next time, we will take a look at the plays on "Offense."
Until then, you can "pre-order" your own copy of The Innovation Manager's Playbook by visiting the publisher, Lulu Publishing. Using this method, you will receive the book directly from the publisher in its intended format, a spiral-bound playbook style rather than the normal paperback bound version that will be made available on Amazon.com. You will also have the opportunity to download a PDF version for your eReader, if that is your preferred method of reading.
In business, and more particularly in innovation, the concept can be extended to focusing on what problems the organization should be solving and what opportunities may exist to leverage and exploit. Much of this is done through active problem discovery, strategic analysis, scenario planning and goal definition. However, before you can plan out a road map of where to go…you’ll need to know from where you are starting.
The very first step your organization should take in building up a robust innovation defense is to acquire a solid understanding of where you stand with respect to the knowledge, capability and maturity across a broad range of innovation management attributes and skill sets.
That can be accomplished using a few tools and techniques:
- Current State Assessments
- Capabilities Audits
- Innovation Management Maturity Scoring
What follows after you identify the starting point of your innovation management journey is the purposeful and planned search for problems to solve and opportunities to exploit:
- Problem/Opportunity Identification and Selection
- Strategy/Scenario Planning
Next time, we will take a look at the plays on "Offense."
Until then, you can "pre-order" your own copy of The Innovation Manager's Playbook by visiting the publisher, Lulu Publishing. Using this method, you will receive the book directly from the publisher in its intended format, a spiral-bound playbook style rather than the normal paperback bound version that will be made available on Amazon.com. You will also have the opportunity to download a PDF version for your eReader, if that is your preferred method of reading.



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