Through this new conference introduction,the PDMA intends to focus on building momentum around our theme of Commercial Success and how it is being achieved in companies of all shapes and sizes around the globe. In 2009 we talked a lot about "Gaining Traction for what's Ahead" and how product development outcomes could be achieved for commercial success. This played mostly on the many uncertainties driven by the recession and our common inability to clearly see short-term outcomes. The program was designed to give our professionals hope and real-world tools and examples of how companies were continuing to innovate and develop products and services in advance of an economic rebound.

As we continue to develop this year's Global Conference on Product Innovation Management, our goal is to take things one step further and build upon the key messages that were prevalent in 2009. Although our world economy is still uncertain, we now find ourselves learning how to operate under practices for the"new normal"; hence the birth of PDMA's focus in 2010.

Keynotes:

Derek Yach, Senior Vice President of Global Health Policy - PepsiCo Transforming Business: Meeting Long-term Needs of Society and  its Shareholders

Mohan Sawhney , McCormick Tribune Professor of Technology and Director, Center for Research in Technology Innovation -Kellogg School of Management and Author, "Collaborating with Customers to Create" and "The Global Brain" Value Proposition Excellence in Product Development and Marketing

Dan Pink, Business Guru and Best-selling Author of"DRIVE" and "A Whole New Mind"
Managing Resources for Success: Developing the NPD Workforce for 2015

Jackie Yeaney, Executive Vice President and Chief Marketing Officer - Premiere Global Services (PGi)
Unconventional Wisdom: Delivering A New Product, To A New Customer, Through New Channels All At The Same Time

Janet A. Carr, Senior Vice President,Consumer Insights and Strategic Planning - Coach, Inc.
Topic Coming Soon!

Themes:

• Strategy & Planning
• People, Teams & Culture
• Process, Execution & Metrics
• Technology & IP
• Co-Development & Alliances
• Customer & Market Research

Registration is already open for the conference and once again, as a Media Partner for the conference, Think For A Change, LLC. is  able to offer a significant discount off of the main conference fees.  Simply use the code: THINK10 during registration to receive a 20% discount!

For more information, please use the following link to access the conference main web area:  http://conference.pdma.org

Also, for those of you active in social networking circles, you can get up to the minute information on the conference using a myriad of popular social networking sites or by following @PDMAIntl on Twitter

We'll have more to share as we get closer to the conference!