2008 PDMA International Conference - Day 2 - Morning Session
So here we are already at Day Two of the Main Conference!
Again...just wanted to extend another "tip of the cap" to the Disney organization for their excellent attention to detail and customer service. They certainly make conference attending worry-free and fun!
Also wanted to take a brief minute to thank some of the folks at PDMA who have organized this event (and somehow manage the "cat herding" that is required) on the absolute amazing job they have done to make the conference experience very rewarding and informative. Thank you Sabina, Anne, Robin and the entire Conference Advisory Committee!!!
The Day 2 Keynotes were no less amazing than Day 1! First up at the podium were two gentlemen, Dr. Gunter Henn, a world renown architect responsible for the design of the BWM Innovation Centre and Tom Allen of the MIT Sloan School. Distinguished gentlemen indeed!
These gentlemen talked about their joint experiences in combining the physical and organizational structures necessary to support creativity and innovation. Much of the session focused on the science behind communication and how physical space has a profound affect on what gets communicated and the challenge of designing physical spaces to improve creativity.
Essentially, creative communication and innovation travel through various stages. First, the initiation or ideation stage takes place in small, informal groups that should not be "organized" in the structural or managerial sense of the word. Next is the development stage where the group of people involved grows larger, requires more structure but not too much that communication and creativity are stifled. This is typically a network of communication points, or nodes. Finally, there is the engineering stage where the structure is rigid, processes are defined and hierarchy is deployed, for obvious reasons.
However, in the "new world" of communication, there is actually a fourth stage. This is the stage of combining space and time to create the "gravity" of the communication needed. Projects and project stages/requirements create the "gravity" or collaborate points as needed. They pop up...and disappear...as needed.
Very cool stuff...in an very abstract way.
The second keynote of the day was Andrew Lippman of the MIT Media Lab. His presentation focused on how the entire world of communication is changing. Major points included:
Unfortunately, I had a number of business items to work on and missed the remaining morning sessions on environmental design and the future enterprise. More this evening on the afternoon sessions...although don't be shocked if you find me ducking out to a theme park again...maybe EPCOT today.
Again...just wanted to extend another "tip of the cap" to the Disney organization for their excellent attention to detail and customer service. They certainly make conference attending worry-free and fun!
Also wanted to take a brief minute to thank some of the folks at PDMA who have organized this event (and somehow manage the "cat herding" that is required) on the absolute amazing job they have done to make the conference experience very rewarding and informative. Thank you Sabina, Anne, Robin and the entire Conference Advisory Committee!!!
The Day 2 Keynotes were no less amazing than Day 1! First up at the podium were two gentlemen, Dr. Gunter Henn, a world renown architect responsible for the design of the BWM Innovation Centre and Tom Allen of the MIT Sloan School. Distinguished gentlemen indeed!
These gentlemen talked about their joint experiences in combining the physical and organizational structures necessary to support creativity and innovation. Much of the session focused on the science behind communication and how physical space has a profound affect on what gets communicated and the challenge of designing physical spaces to improve creativity.
Essentially, creative communication and innovation travel through various stages. First, the initiation or ideation stage takes place in small, informal groups that should not be "organized" in the structural or managerial sense of the word. Next is the development stage where the group of people involved grows larger, requires more structure but not too much that communication and creativity are stifled. This is typically a network of communication points, or nodes. Finally, there is the engineering stage where the structure is rigid, processes are defined and hierarchy is deployed, for obvious reasons.
However, in the "new world" of communication, there is actually a fourth stage. This is the stage of combining space and time to create the "gravity" of the communication needed. Projects and project stages/requirements create the "gravity" or collaborate points as needed. They pop up...and disappear...as needed.
Very cool stuff...in an very abstract way.
The second keynote of the day was Andrew Lippman of the MIT Media Lab. His presentation focused on how the entire world of communication is changing. Major points included:
- Generational differences being defined in increasingly shorter time brackets
- Personalization moving from "me" to "we" (e.g. "personal" social networks)
- We live in a "sensing" world:
- Experiences
- People create their own ways of communicating
- Old communication "rules" or "norms" are ignored
Unfortunately, I had a number of business items to work on and missed the remaining morning sessions on environmental design and the future enterprise. More this evening on the afternoon sessions...although don't be shocked if you find me ducking out to a theme park again...maybe EPCOT today.
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