BOOK REVIEW: "Make Us More Innovative" by Jeffrey Phillips
Jeffrey Phillips of OVO Innovation and the Innovate On Purpose Blog has recently released a great book called Make Us More Innovative for current...would-be...soon-to-be Innovation Managers, Innovation Champions or anyone else who suddenly finds themselves in an innovation management role.
Not everyone has the benefit of years and years of innovation management, creative problem solving, organizational creativity or idea generation experience like myself, Jeffrey and many others have. To help these "newbies" catch up, this book provides many of the basics of managing innovation and provides a great fundamental knowledge base from which to build.
The book mentions that it is best to leave the true "heavy lifting" of establishing an innovation management system to the experts, and I would strongly concur. This is why Innovation Consultants like myself, Jeffrey and many others exist. Allow us to use our vast experience to accelerate your innovation program benefits and success.
If you are interested in purchasing Make Us More Innovative, you can find it at Amazon, Barnes&Noble and iUniverse online.
I got my copy from iUniverse and it worked great!
If you are interested in learning more about Make us more Innovative, see the book website at www.makeusmoreinnovative.com
Is this book good as it sounds?
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Jeroen:
I think so, but I really feel it is most beneficial for those who are new to the innovation management arena. If you are suddenly charged with starting an innovation program in your organization and aren't really sure where to start, this book is perfect!
Those of us who have been around the block a few times might find many of the concepts in the book repetitive, but honestly, I grabbed a few new nuggets and had a completely new idea based on the mashup of a couple of concepts found in the book.
Six bucks ($US) is pretty cheap for the ebook.
Thanks for stopping by...
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